Peer-Reviewed Article: Media Offerings with a Migrant Perspective - Goals and Challenges for a Pluralistic and Diverse Journalism


  • Tanja Evers KU Eichstätt-Ingolstadt
  • Steffen Grütjen KU Eichstätt-Ingolstadt
  • Liane Rothenberger KU Eichstätt-Ingolstadt
  • Milan Skusa KU Eichstätt-Ingolstadt



Media diversity, migration, integration, focus group, inclusion, plural society


The reality of a plural society is inadequately reflected in journalistic public spheres and editorial offices: Ethnic diversity in German reporting is often presented in a culturalising hegemonic way. As a result, migrant perspectives are not sufficiently represented in terms of content or personnel at important points of public discourse, which means that journalism loses its functional integration potential in a migration society. This article presents the results of a qualitative research project based on the concept of media integration by Geißler and Pöttker, and questions the status of diversity as a factor of integration within the structures and at the boundaries of institutionalised journalism. In the summer of 2021, diversity-sensitive linear and social web media – both affiliated and unaffiliated with journalistic organisations – were identified and afterwards guided interviews were conducted with editorial managers (three of them with a focus on ethnic diversity). Additionally, a supplementary focus group was held in summer 2022 with eight participants who also work in media with a migrant perspective. Both approaches provide insights into the goals and challenges of the editorial offices, community management, role self-perceptions and answers to the question of how committed or activist-motivated journalism can or must be if it wants to remain sustainable in a pluralistic migration society. The analysis shows that the interviewed media creators pursue the goal of presenting the plural realities of life transparently and authentically in order to reduce prejudices and promote mutual understanding. At the same time, a variety of challenges are perceived, such as a lack of funding or dealing with discriminatory comments. The focus on the controversial topic of migration thus also challenges the self-image of diversity-sensitive journalism.

Author Biographies

Tanja Evers, KU Eichstätt-Ingolstadt

Tanja Evers (Dr.) is a research associate and research coordinator at the Center for Flight and Migration (ZFM) at the Catholic University of Eichstätt-Ingolstadt (KU). She currently works mainly on communication science issues in flight and migration research, including diversity in journalism, public discourses about and attitudes in the population towards flight and migration, and common good and cohesion in a digital migration society.

Steffen Grütjen, KU Eichstätt-Ingolstadt

Steffen Grütjen is research assistant at the Chair of Journalism at the Catholic University of Eichstätt-Ingolstadt (KU) and also pursues a Master’s degree in Journalism. He gained practical experience at the Neue Rhein Zeitung, in NRW local and community radio, at Bayerischer Rundfunk, at Deutschlandfunk Kultur, at sternTV and in the editorial department of the ZDF talk show Markus Lanz. Since 2018, he has also been a scholarship holder in the Hanns Seidel Foundation’s journalism support programme.

Liane Rothenberger, KU Eichstätt-Ingolstadt

Liane Rothenberger (Dr.) is professor of Media and Public Sphere with a focus on Migration at the Catholic University of Eichstätt-Ingolstadt (KU). From 2008 to 2021, she worked at the Institute for Media and Communication Studies at the Technische Universität Ilmenau and wrote her habilitation thesis in 2018 on the topic of terrorism as communication. In 2008, she completed her doctorate at KU with a thesis on the programme development of the German-French TV culture channel arte.

Milan Skusa, KU Eichstätt-Ingolstadt

In 2021, Milan Skusa completed his Bachelor’s degree in Media and Communication Studies at the University of Hamburg. He has been supported as a scholarship holder by the German Academic Scholarship Foundation since the beginning of his studies. Since October 2021, he is studying Journalism (Master of Arts) at the Catholic University of Eichstätt-Ingolstadt (KU), where he also works as a student assistant.




How to Cite

Evers, T., Grütjen, S., Rothenberger, L., & Skusa, M. (2023). Peer-Reviewed Article: Media Offerings with a Migrant Perspective - Goals and Challenges for a Pluralistic and Diverse Journalism. Global Media Journal - German Edition, 13(1).