How Neoliberal Imperialism is Expressed by Programming Strategies of Phoenix TV: A Critical Case Study

Autor/innen

  • Shuang Xie Northern Michigan University

Schlagworte:

Television, TV programming, Phoenix TV, Neoliberal Imperialism

Abstract

This project is a case study of Phoenix Television, which is a Hong Kong-based satellite TV network broadcasting to the global Chinese-speaking community, primarily to the mainland of China. In the theoretical framework of media imperialism and neoliberal imperialism, this study focuses on the programming strategies of Phoenix TV and examines how the global trend of neoliberalism, the Chinese government’s tight control of the media, and the sophisticated ownership of Phoenix TV intertwined to influence on its programming. The analysis of the format, content, naming, and scheduling reveals that US-inspired neoliberalism is expressed in the network’s programming strategies. This expression, in fact, is the balance that Phoenix found between the tension of global and Chinese interests, the tension between revenue making and public service, and the tension between Party-control and profit seeking.

Autor/innen-Biografie

Shuang Xie, Northern Michigan University

Before Dr. Shuang Xie entered into a Ph.D. program at Bowling Green State University (BGSU), she worked as an editor for International news at China Central Television (CCTV), the national TV network based in Beijing, China for two years from 2003 to 2005. She earned a Ph.D. in Media Studies in 2010. Since then, she has been teaching at Northern Michigan University. She has actively engaged in research on international media, with a focus on China and from the perspective of political economy. She has published in multiple journals including The Chinese Journal of Communication, The International Journal of Communication, and The Journal of Communication Studies.

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Zitationsvorschlag

Xie, . S. (2013). How Neoliberal Imperialism is Expressed by Programming Strategies of Phoenix TV: A Critical Case Study. Global Media Journal - German Edition, 3(1). Abgerufen von https://globalmediajournal.de/index.php/gmj/article/view/108