Culture and Risk Communication. A Report about the Farmworker Association of Florida


  • Martha Kuhnhenn University of Greifswald


risk communication, herbicides, culture, farmworkers, agriculture, racism, United States of America


In this field report, I give an account of my research trip to the Farmworker Association of Florida in Central Florida near the area of Lake Apopka (U.S.). This non-governmental association works to empower and improve farmworkers’ living and working conditions. The field trip is embedded in my research on risk communication with a special focus on the risks of herbicides. This issue is closely linked to political, cultural and racial factors. Hence, I argue, risk communication must consider culture as a contextual key factor and should embrace a critical perspective. Such a perspective is culturally appropriate and addresses issues of race and language as well as socio-economic status.

Author Biography

Martha Kuhnhenn, University of Greifswald

Martha Kuhnhenn, Dr. Phil., studied communication studies and linguistics at the Universities of Greifswald, Göttingen, Oviedo (Spain) and Alcalá de Henares (Spain). She did her Ph.D. in German linguistics with a focus on political communication. Since 2010 she works at the University of Greifswald. She also teaches at the Leuphana University Lüneburg. Currently, she researches on the discourse on glyphosate.




How to Cite

Kuhnhenn, M. (2017). Culture and Risk Communication. A Report about the Farmworker Association of Florida. Global Media Journal - German Edition, 7(2). Retrieved from



From the Field