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Culture and Risk Communication. A Report about the Farmworker Association of Florida

Martha Kuhnhenn | PDF-Fulltext

Abstract: In this field report, I give an account of my research trip to the Farmworker Association of Florida in Central Florida near the area of Lake Apopka (U.S.). This non-governmental associ-ation works to empower and improve farmworkers’ living and working conditions. The field trip is embedded in my research on risk communication with a special focus on the risks of herbicides. This issue is closely linked to political, cultural and racial factors. Hence, I argue, risk communication must consider culture as a contextual key factor and should embrace a critical perspective. Such a perspective is culturally appropriate and addresses issues of race and language as well as socio-economic status.

Media Aid Beyond the Factual: Culture, Development, and Audiovisual Assistance

Benjamin A. J. Pearson | PDF-Fulltext

Abstract: This paper discusses audiovisual assistance, a form of development aid that focuses on the production and distribution of cultural and entertainment media such as fictional films and TV shows. While the first audiovisual assistance program date back to UNESCO’s International Fund for the Promotion of Culture in the 1970s, the past two decades have seen a proliferation of audiovisual assistance that, I argue, is related to a growing concern for culture in post-2015 global development agendas. In this paper, I examine the aims and motivations behind the E.U.’s audiovisual assistance programs to countries in the Global South, using data from policy documents and semi-structured, in-depth interviews with Program Managers and administrative staff in Brussels. These programs prioritize forms of audiovisual content that are locally specific, yet globally tradable. Furthermore, I argue that they have an ambivalent relationship with traditional notions of international development, one that conceptualizes media not only as a means to achieve economic development and human rights aims, but as a form of development itself.

Universal Principles of Media Ethics: South African and German Perspectives

Lea-Sophie Borgmann | PDF-Fulltext

Abstract: The increasingly globalised nature of media and journalism has led to a review of ethical standards, mainly to find universal ethical values which are applicable in a world with countless different cultures. This article attempts to address this field of research in comparing South African and German approaches to the topic of media ethics. Firstly, it outlines theories of universal and specific cultural ethical principles in journalism. Secondly, it shows how the conception of universal ethical principles, so called protonorms, is interpreted differently in the two cultures and how specific cultural values of media ethics are rated among the two cultural frameworks of Germany and South Africa. An online survey conducted among German and South African journalism students found significant differences in the ranking of media ethics principles as well as similarities and differences in the interpretations of protonorms. The results support existing normative theories of universal media ethics, such as the theory of protonorms, in contributing explorative empirical data to this field of mainly theoretical research.

Call for Papers for a Special Issue – Winter 2021

Global Digital Media from Intersectional, Queerfeminist and Post- and Decolonial Perspectives


You are invited to submit abstracts for this Special Issue aiming at strengthening critical perspectives in Global Media Studies as well as international communication in order to expand and challenge the hegemonic canon of media studies.

Please check the following PDF for details: D / ENG.

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Open Call for next issues


You are invited to send full paper submissions addressing any topic relevant to international or transcultural communication and media to gmj[at]uni-erfurt.de.

Please check our styleguide D / ENG.

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The Global Media Journal - German Edition (GMJ-DE) is part of a network of academic peer-reviewed open-access journals around the world

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The German Edition is edited by Prof. Dr. Carola Richter and Dr. Christine Horz and hosted at Freie Universität Berlin and the University of Erfurt.

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