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Culture and Risk Communication. A Report about the Farmworker Association of Florida

Martha Kuhnhenn | PDF-Fulltext

Abstract: In this field report, I give an account of my research trip to the Farmworker Association of Florida in Central Florida near the area of Lake Apopka (U.S.). This non-governmental associ-ation works to empower and improve farmworkers’ living and working conditions. The field trip is embedded in my research on risk communication with a special focus on the risks of herbicides. This issue is closely linked to political, cultural and racial factors. Hence, I argue, risk communication must consider culture as a contextual key factor and should embrace a critical perspective. Such a perspective is culturally appropriate and addresses issues of race and language as well as socio-economic status.

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